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Pillar 03

Business Automation, Voice & Computer Vision

WhatsApp and customer-support automation, CRM and approval workflows, document processing, voice bots and image or video checks.

When to involve us
When manual work, repetitive customer conversations or media processing are slowing your team down.
Usually for
Operations, sales and customer service leaders

What does Automation, Voice & Vision cover?

Business Automation, Voice & Computer Vision is the Directrix Technologies practice for removing repetitive manual work from operations, sales and customer service. It covers WhatsApp and messaging integrations, customer support automation, CRM and approval workflows, document processing and data capture, voice bots, speech-to-text, localisation, and image or video analysis. Every automation is designed with an exception queue, a named owner and a manual fallback, and is validated on the client’s own examples before rollout.

Recommended starting pointProject

WhatsApp and messaging integrations

Integrate approved business messaging channels for notifications, customer service or lead workflows.

What you get

  • Messaging integration
  • Templates/flows
  • CRM sync
  • Fallback handling

Sounds familiar?

Customer conversations are disconnected from business systems.

Typical uses

Order updates, appointment reminders, lead intake, support.

Usually for

Sales, customer service, operations

Good to know: Provider approval, template rules and messaging fees apply.

Discuss WhatsApp and messaging integrations
Recommended starting pointPilot / project

Customer support automation

Automate routine enquiries, retrieve approved answers and route unresolved cases to staff.

What you get

  • Intent routing
  • FAQ/knowledge integration
  • Handoff logic
  • Performance reporting

Sounds familiar?

Support volume grows faster than the team can handle it.

Typical uses

E-commerce support, SaaS helpdesk, service businesses.

Usually for

Customer support, CX, operations

Discuss Customer support automation
Recommended starting pointProject

Approval and case management workflows

Create workflows with roles, task status, notifications, audit trails and exception handling.

What you get

  • Workflow states
  • Task screens
  • Notifications
  • Reports
  • User permissions

Sounds familiar?

Approvals are delayed and status is difficult to track.

Typical uses

Expense approvals, service requests, hiring workflows.

Usually for

Operations, HR, finance

Discuss Approval and case management workflows
Recommended starting pointProject

CRM implementation and automation

Configure or integrate CRM workflows for lead capture, assignment, follow-up and reporting.

What you get

  • CRM setup/customisation
  • Lifecycle workflows
  • Dashboards
  • Training notes

Sounds familiar?

Sales teams lose leads or depend on manual reminders and spreadsheets.

Typical uses

B2B sales, clinic enquiries, real estate leads.

Usually for

Sales leadership, operations

Discuss CRM implementation and automation

More Automation, Voice & Vision services

  • Business process automation

    Automate repeatable steps across applications using APIs, workflow tools, scripts or controlled AI.

    You get: Process map · Automation workflow · Exception handling · Handover documentation

    Discuss this

  • ERP and line-of-business integration

    Connect business systems and automate data exchange around agreed processes.

    You get: Integration workflows · Field mapping · Reconciliation · Exception reports

    Good to know: ERP configuration and vendor access may require client/provider cooperation.

    Discuss this

  • Email and ticket triage automation

    Classify, route, enrich and prioritise inbound messages using rules and AI where appropriate.

    You get: Routing rules · Classifiers · Escalation queues · Evaluation report

    Discuss this

  • Document processing and data capture

    Extract and validate information from selected forms, PDFs, scanned documents or images.

    You get: Document intake · Extraction schema · Validation rules · Exception queue

    Good to know: Human review may remain necessary for low-confidence or consequential cases.

    Discuss this

  • Voice bots and call automation

    Design inbound/outbound voice workflows with suitable speech recognition, speech generation and escalation.

    You get: Call flow · Speech pipeline · Integration · Recording/consent approach · Test plan

    Good to know: Language quality, call regulations, recording consent and provider availability must be validated.

    Discuss this

  • Speech-to-text and transcription

    Convert supported speech recordings or streams into text with timestamps or speaker separation where available.

    You get: Transcription pipeline · Output formats · Sample accuracy review · Integration

    Discuss this

  • Text-to-speech and voice experiences

    Add synthetic speech for selected languages and channels using an appropriate provider.

    You get: TTS integration · Voice selection · Pronunciation tests · Usage controls

    Good to know: Provider capabilities and usage/licensing terms are checked per project.

    Discuss this

  • Multilingual localisation and dubbing

    Create staged translation, adaptation, voice generation and optional lip-sync workflows for media.

    You get: Localisation workflow · Glossary · Review gates · Dubbed assets · QA checklist

    Good to know: Human linguistic review and rights clearance are scoped where needed.

    Discuss this

  • Computer vision and image analysis

    Implement image/video analysis for a defined task using suitable models and quality checks.

    You get: Vision pipeline · Test dataset · Review interface · Performance report

    Good to know: Accuracy and operating conditions must be validated on representative examples.

    Discuss this

  • Image and upload quality checks

    Detect common input-quality issues such as blur, framing or unsupported formats before processing.

    You get: Client-side or server-side checks · Feedback messages · Test cases

    Good to know: Quality checks do not establish clinical or legal validity.

    Discuss this

  • Video and media processing pipelines

    Automate media ingestion, transcoding, clipping, metadata or publishing steps.

    You get: Processing pipeline · Metadata rules · Storage integration · Exception monitoring

    Discuss this

  • Robotic process automation (RPA)

    Automate repeatable user-interface tasks when stable APIs are unavailable or unsuitable.

    You get: Bot workflow · Credentials approach · Exception handling · Support notes

    Good to know: We prefer APIs where practical; screen-based automations can break when screens change.

    Discuss this
  • Generative AI & AI Agents
    Sample demoFeatured

    CineAssist

    AI-Powered Customer Support

    CineGear Pro, London, UK

    A conversational AI assistant that answers routine customer questions in natural language.

    • Generative AI
    • Customer Service Automation
  • Generative AI & AI Agents
    Sample demoFeatured

    DocuMind

    Enterprise Document Intelligence

    Enterprise AI project

    Make large document collections searchable and answerable in natural language using RAG.

    • Generative AI
    • RAG
    • Document Processing
  • Web & Mobile Development
    Sample demoFeatured

    SpeakMart

    Voice-Enabled Quick Commerce for Elderly Users

    Own product

    A quick-commerce app that lets elderly users search and order by speaking.

    • Quick Commerce
    • Speech Recognition
    • Accessibility
  • Enterprise Application Engineering
    Sample demo

    Enterprise Launch

    Workflow & Platform Engineering

    Confidential enterprise client

    Workflow logic, prerequisite validation, integrations and testing across a large enterprise application.

    • Enterprise Software Engineering
    • Full-Stack Development
  • Machine Learning & Data Intelligence

    FingerCheck 2.0

    Biometric Recognition & Attendance

    University of East London, UK

    Fingerprint recognition using Siamese neural networks, integrated into an attendance application.

    • Computer Vision
    • Biometrics
    • Attendance Automation
  • Web & Mobile Development

    CineGear Digital

    E-Commerce Website Modernization

    CineGear Pro, London, UK

    Responsive redesign and optimization of a media-equipment retailer's website, with AI-assisted support.

    • Web Development
    • E-Commerce
    • Digital Transformation
Next pillarData, Cloud & Platform Engineering
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